20 Ethical and Sustainable Brands

Happy Almost New Year. I made this list so you didn’t have to. And truthfully, to help you and myself out by having, at the least, a reference.

As consumers, I feel like we’ve grown more conscious over the years in what we’re wearing and how the companies are producing them. Basically, I feel like a good amount of people are more educated which is a good, firm step in the right direction.

To be educated, aware, and trying.

No one’s perfect, but we have to start somewhere. I’m definitely not even close to the word perfect especially since it does take time to build an ethical and sustainable wardrobe with the lack of funds and, of course, sometimes, the lack of discipline. But I’m proud to say that I’m more educated, aware, and trying than 5 years ago. Heck, everyday, the more I learn, the farther off I am from the person I was who knew a little less 2 seconds before.

Yes, there are so many factors that come into play when there is talk of sustainable and ethical fashion. Yes, I also know that not everyone can obtain it nor is it even available to people in certain areas. Nevertheless, some people have never even heard of such terms. And yes, I know that I don’t know anything. Or, really, as much as many other brilliant earthlings because I’m obviously not an expert nor veteran on this topic. But I do know, that I love learning about it and always trying to live a more sustainable and environmentally conscious lifestyle.
And I’m hoping that you’re probably here because you feel the same.

So here’s a list (in alphabetical order) of just a few sustainable and ethical brands that I’ve grown fond of or happen to find, recently. Also, no, I haven’t bought from each and every one of them, but it’s always nice to keep in mind. Some are left for you to explore if you have no clue what or who they are, while others – I put a little commentary and stated my bias.


Gorgeous pieces made from all over the world by women who have overcome hardships in their life. They believe in ending generational poverty with economic opportunities for people to provide for themselves.

“… an ethical fashion brand that employs and empowers women as a solution to end poverty… We invest in, train, and educate women so they can earn a living, break the cycle of poverty, and thrive.”

About Us

Back Beat Co.

Um, pretty frickin’ cute. Maybe it’s because I’m from Southern California and this is aims for a skater/surfer aesthetic, but I’m in love with this one.

“We want to inspire people through low impact, high comfort clothing to make more conscious and thoughtful choices…”

About Us


Thank you to Alana Blanchard for this one. I love how they kind of look like Converse, but don’t… Anyways, will purchase when I do need a new pair of shoes. In due time.

“We felt we had a duty to take a stance against the wasteful practices inherent in fast fashion. It was vital for us to reinvent the sneaker game… We wanted to make future classics with an increased lifespan that evolve with you and your sense of style. “

About Us

Fair Indigo

Beautiful basics and overall message to share. A movement within itself and inspiring to read through.

“To build clothing that’s timeless, of impeccable quality, and sustainably made. Sustainable not only for the planet, but for the human beings involved in your clothing’s journey from the cotton farms to your closet.”

About Us


For thrift lovers and if you want to spice things up by surprise. Great price for secondhand bundles. Thrifting with a thrill and from the comfort of your bed.

Fast fashion has created a demand for low prices which has forced production to be farmed out to sweatshops. At Goodfair we don’t make anything new – cutting down on the need for low wage factories across the globe.

About Us

Happy Earth Apparel

Slightly reminds me of Patagonia. A small selection, big impact. I love the simplicity and the few styles they do have and share! They also have more than just clothing.

“Earth First. In everything we do, we prioritize the planet… Through sustainable practices and carbon offsets, Happy Earth is 100% carbon neutral. No product contributes to climate change.”

About Us


Literally a classic and it’s like they last forever. You can thrift these bad boys and they only get better with time – 501’s, 511’s, whatever fits you to your liking… I still wear my mom’s Levi’s that I turned into shorts and my jeans from here are my favorite (The Wedgie Fit Straight).

Outdoor Voices

Known for The Exercise Dress. Honestly, that’s all I really know about them, but after that they’ve become quite famous. And I’m not going to sit here and lie to you about the fact that I didn’t really want to go further into detail into this one so here’s their sustainability page.


Partnered with Fair Trade Certified factories and all their clothes are made of Organic Cotton. I first read about this company off a newsletter I’m subscribed to and I couldn’t let it go since. So many basics, perfect to swap out pieces from Zara and H&M, but slowly if their styles doesn’t appeal to you.


My bias for this one is SO strong. Where do I even start? I love this brand. Maybe not as much as Jacob, but I truly do love this brand. I love everything from how they produce and what is used. How they offer to fix your products instead of selling you new ones. Their overall message in favor of the planet and environment. I can keep going on forever. Quality, bay-bee. Kwa-la-tee. Get you some Patagonia.

Parks Project

Sustainability Page.
Given Back to Parklands + Projects
Pretty self-explanatory, but I’ve linked the pages you may want to look into to convince yourself that maybe it is time to get out of the city and be one with nature… Maybe try the nearest national park. Trust, if you think nature is not for you, maybe you just haven’t been to the one that will change your mind.

Package Free

Been obsessed with Package Free for the past month. It was unsettling to see and learn about how much waste comes out of packaging alone. And how much we produce as individuals in just 24 hours.
I found this brand while studying ways I can achieve an almost zero to zero waste lifestyle. They provide plenty of essentials to take that step towards that goal – since they do brand themselves as the Zero Waste Lifestyle Store.

Lastly, a huge thing I like to keep in mind:
Although these brands are more sustainable and ethical than what we are used to- it doesn’t mean to stop using everything you have right now and throw it away. That’s just wasteful. It also doesn’t mean to buy loads of what you want from these brands instead. Buy what you need and slowly transition. Some of the best ways to contribute to our planet is basically just using and buying less. Decrease consumptions and try for a zero waste lifestyle – keyword: try. Unfortunately, I still do love clothes a bit too much, but I’m grateful for thrifting and the listed producers.

Baby-steps, everyone, baby-steps because I’m absolutely crawling with you.

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